COFAIRY is our jewelry brand, but most likely, COFAIRY wants to be the brand that you are proud to represent.

“Starting from college, like most of the girls, I quickly began spending a large amount of money on jewelry. From the store right next to my dorm to the luxury brands in high-end malls, I had tried plenty of brands”. Leading by a strong passion and interest in jewelry, in 2016, Rachel began to make it by herself in a small studio after graduating from college in New York.

Alex, who is Rachel’s college friend, was discussing with her about the hardiness of finding a trustworthy branded fashion jewelry with fine material and reasonable price. Alex has been working in the IT industry for five years has great knowledge of e-commerce and customer experiencing. Rachel and Alex then decided to start launching their own brand, COFAIRY, in New York City in 2018.

With high standards and strict criteria of quality, COFAIRY refines and polishes for the expectation and satisfaction of our customers.

“You can never stop mix & match! Jewelry is fun to be worn alone or layered”. That’s what Alex and Rachel aiming for. COFAIRY updates its jewelry design fast, in order to provide the most high-end trendy pieces and multiple options for their customers.

Based in New York, inspired by the world. COFAIRY creates a luxurious everyday life!


Our Mission

We have the objective of ensuring that customers get to experience a rare fashion of designs that suit diverse looks. COFAIRY is a brand build on a connection with customers to share love and exceed expectations of customers by delivering value on the payments they make on orders.


Ordering with COFAIRY is saying “No” to more bad experiences, frustration and disappointments. Our jewels come out as perfect accessories that accentuate beauty and make one’s looks stand out. 


We care about everything about the customers, including the happiness, the indifference and even the disappointment by being there all the while. This is attention that customers have been getting only when ordering products and making payments in other brands. Here it is attention even when simply passing-by.


We make continuous releases and keep our stores stocked with a variety of trendy jewels for one to see how adventurous beauty and good looks are. COFAIRY defines you and even recreates your image making the sassy ever memorably impressive. The models will stand out in rare elegance for our designs leaves those watching moving to the edge of their chairs.


We have deeply analyzed industry trends from the classics to post-modern patterns and is out to make products from tested materials that have proven quality while ensuring pricing that optimally delivers business objectives while still remaining pocket friendly.


As a fashion brand, COFAIRY learns from competition and keeps standards high. Our team of designers is dedicated to remaining industry leaders to set the pace in service delivery. Designers are availed with resources to research and invest. Only those who are passionate about jewelry and have the natural aptitude to work in fashion are involved in the production.


Our commitment to new designs is to just make our customers understand that there is part of their beauty they have not expressed. Since we want to stay ahead of the rest, we make you stay ahead. This is by making you enviable and ignite more desire for more of our designs.

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